Ever laughed till you cried during the television quiz show De Slimste Mens? Felt your heart beat faster listening to a Spotify playlist or picked up your pen after reading an opinion piece in the newspaper?
With the excellent content that we make every day, we touch millions of readers, viewers, listeners and surfers. It’s up to us to move them with your stories, too. With our broad portfolio of high-quality media, we help brands appeal to their target groups in an impactful and creative manner.
Ads & Data brings together strong media players. Based on the alliance, we go to extremes to achieve your goals. With our range of premium media channels, offline and online, broad and niche, relevant and even more relevant, we aim to be the partner where your advertising budget is best spent.
A wide reach, a strong impact and perfect measurability – that is the power of television! At Ads & Data, you reach your target group in no time with the right choice of broadcaster. Standard TV commercial or sponsoring? Together we create a campaign that catches the viewer’s eye and, above all, is remembered.Discover TV opportunities Smart AD
Six out of ten Belgians read a printed or digital newspaper daily and attentively. So a printed advert in one of the Ads & Data titles has high attention value and is impactful. A campaign can be set up quickly: decide today and the day after tomorrow, you are in the newspaper. What’s more, a printed campaign achieves a very high reliability score.
Would you like to add extra reach to your television campaign via online video? Or turn the spotlight on your brand on our network or specific websites thanks to impactful display ads? Would you like to make an AR lens for Snapchat? Promote your podcast on Spotify? Or are you aiming at a business target group via LinkedIn? It’s all possible.
Now more than ever, advertisers who want to stay visible to their consumers need a whole range of media touch points. Our cross-media unit guides you through our range of opportunities and coordinates projects from start to finish in consultation with the advertiser, media agency and creative bureau.
Do you want to advertise specifically in your own region via different online channels at the same time? Then AdStudio is the solution! Via AdStudio, you can advertise on premium brand websites in combination with strong social media. You don’t have get involved in complex systems yourself. Our team of media experts does it for you.
We help you communicate creatively about your brand, in line with the DNA of our brands and closely aligned with the interests of our visitors, viewers, readers and listeners. That means we can bring your brand and its target groups into contact with one another convincingly.
Data is one of the pillars and more than a building block of Ads & Data. That much is abundantly clear. Some people dare to call this the new gold, others a rough diamond. We look at it as a particularly interesting project in which we see new opportunities and solutions to build a bridge between advertisers, agencies and publishers here and now.
A project on the move
Starting from the existing offer, we aim to grow further in products and expertise. A basic offer of segments is made available. Depending on our clients’ needs and the KPIs set, custom segments, lookalike and predictive data will be added.
We are also looking at how we can provide them with better insights into the data that they have at their disposal or the campaigns that will run on our network.
But we are looking and building further. There is a demand for easy buying platforms, an easy way of accessing our data and our inventory, both nationally and regionally. We are and remain ambitious and we are convinced that through cooperation, bringing together and optimising these tools will lead to a powerful offer/platform on the market. Now more than ever, the intention is “we un-waste”.
Personalised data service
As well as the ready-made segments, we also offer a personalised data service. Our data scientists help advertisers to create target groups suited to their brand. Because the more targeted a campaign, the more relevant the message for the consumer and the better the results. Transparency and respect as regards both our readers and advertisers will always take pride of place.
Quote Koen Van Rhijn, COO
‘Nothing in this story will happen without the proper consent of our viewers, listeners, readers and surfers. We consider the whole GDPR aspect to be extremely important and it is the foundation of the data offer.’