Privacy

1. Scope

Ads & Data, Harensesteenweg 226 1800 Vilvoorde (CBE 0809.309.701), is an advertising company founded by
Telenet/Play Media, Mediahuis, Proximus Skynet and Pebble Media. It
sells and manages advertising space on the websites and applications of partners
within its network.

This cookie policy explains how Ads & Data uses cookies and similar technologies on the Ads & Data
website http://www.adsanddata.be/. Ads & Data
may change the information in this cookie policy from time to time. Only the most recent version applies to the use
of the Ads & Data website. This version was published on [15 March 2021].

2. What are Cookies?

For simplicity, we will refer to cookies and similar technologies simply as ‘Cookies’. By this we mean the
following components.

Cookies are small files that are placed and read in the browser of your computer, smartphone or
other device (hereinafter referred to as ‘Device’) when using this website.

Cookies are sometimes temporary (so called ‘Session Cookies‘) which are deleted after closing the
browser. Other cookies remain until they expire or until you delete them (so called ‘Permanent Cookies’) such
as the one to remember that you are logged in.

Tags or Pixels are synonyms of each other. They are pieces of code that are executed by your
browser (e.g. Google Chrome, Safari, Internet Explorer) when you visit this website. These pieces of code can
register certain data such as Cookies, your IP address and other information about your Device.

Cookies and Tags can be placed by Ads & Data itself (so-called ‘First Party Cookies’) or
by third parties which Ads & Data engages for specific support (‘Third Party Cookies‘).

3. Why does Ads & Data use cookies?

Ads&Data uses Cookies for the following reasons:

• “Necessary cookies” in order for the website to work properly
• “Analytic cookies” in order to collect statistics on the use of the website.
  Such statistics are aggregated over many users and do not allow for the identification of individual
  visitors such as you.

Hereafter, you will find more explanations about each of these applications.

3.1 Necessary cookies

These cookies are necessary to use this website.

Examples are cookies that:

• load the website correctly;
• display the website optimally for your screen resolution.

Overview cookies

3.2 Analytic cookies

These analyse the use of our websites and apps. They allow us to improve the functionality or detect
errors.

Examples are cookies that:

• map the number of visitors, the duration of a visit and order of visited pages
• detect error messages
• test designs for a better user experience

Overview cookies

4. How can I delete or disable cookies?

You can disable or delete cookies at any time:

• Through the management of cookies; at the bottom of this page.
• You can refuse or manage the installation of cookies through your browser settings. You can also
  delete cookies already installed on your computer or mobile device at any time.

For more information per browser type, see also the following links:

• Firefox
• Chrome
• Safari
• Internet
  Explorer

Please note that if you delete or disable cookies in your browser, this website may no longer work as expected.

Finally, we recommend that you also read the Privacy
Policy. This cookie policy and the Privacy Policy are after all linked. The
Privacy Policy also tells you which personal data we may collect from you when you use our online services, why we
collect these data, how we use and handle it.

Scope

Ads & Data is an advertising company founded by Telenet/Play Media, Mediahuis, Proximus Skynet and
Pebble Media. It sells and manages advertising space on the websites and applications of partners within its
network.  This Privacy Policy explains how Ads & Data collects and
uses personal data through this website.

Identity and contact details Controller and DPO

Controller:

Ads&Data SA

(until 1 April 2021Pebble Media )
CBE 0809.309.701
Harensesteenweg 226; 1800 Vilvoorde

(until 1 April 2021 Schaliënhoevedreef 20C, 2800 Mechelen )

Contact data protection officer (DPO): privacy@adsanddata.be

Purposes and legal bases

If you provide your personal data (e-mail address and optionally Name, First Name and Company) through the
website, Ads&Data will process these, on the basis of your consent, to inform you about our services .
Ads&Data processes these data on the basis of your consent.

Recipients of your data

Ads &Data transfers your personal data, where necessary, to the following categories of recipients:

• companies that process personal data in the name and on behalf of Ads&Data
  (also known as ‘processors’). For example: IT service providers,
• governmental and judicial authorities, if there is a legal obligation to do
  so;

Retention of your data

Ads & Data will retain your data until you unsubscribe.

Use of cookies

The Ads & Data website also uses cookies, which are small pieces of information that we transfer or
collect and retain on the hard drive of your device (e.g. computer).

For more information we refer to our Cookie Policy.

Rights as data subject

Under the conditions and modalities provided for by the applicable law, you can contact Ads&Data to
exercise the following rights: You always have the right to access your personal data processed by Ads & Data
and to have inaccurate or incomplete data rectified or erased. You can object against the processing. All electronic
communications that you receive from Ads & Data will each time include an opt-out option through which you can
withdraw your consent. You have a right to data portability.

You can send your request to exercise your rights to privacy@adsanddata.be.

You also have the right to lodge a complaint at any time with the Belgian Data Protection Authority (www.gegevensbeschermingsautoriteit.be
).

Platform privacy statement

Last modified: 15/11/2021

Ads & Data works with Belgian providers of advertising space (together, the
Partners) to sell advertisements on Partner websites and apps and offer Advertisers (organizations that display ads via
the Partners) to provide more targeted advertising:

– Address: Harensesteenweg 226, 1800 Vilvoorde

– Company number: BE0809.309.701

This Privacy Notice describes how Ads & Data uses your data to show targeted advertisements when
you visit websites and applications of our Partners.

Do you want to learn more about how Ads & Data uses your data when you visit this website? Please read the website privacy notice.

How do we use your personal data?

First and foremost, always based on your consent provided to one or more Partners or Advertisers, we can use your data
to:

• create a personalised advertising profile about you;
• show you personalised ads.

1. Collecting data

When you visit a Partner’s website or application, we assign a random identification number to your browser or device
and collect data about your visit. We may also receive personal data that you have shared with our Partners (see ‘What
personal data do we collect and why?’).

With your data, we create an advertising profile (for example: sports fan, male, 30-45 years old). This enables us to
fill the advertising space of Partners with ads that are as relevant as possible.

In addition, we sometimes create specific target audiences with advertisers based on our own advertising profiles and
characteristics collected by Advertisers (for example, sports fans who recently visited the advertiser’s online shop).
We may do this by collecting data about your browsing habits on an advertiser’s website. We may also compare data about
you from our Partners with data from Advertisers. Rest assured, these data remain completely unreadable, as the
comparison is performed on a secure intermediary platform in an encrypted format. Ads & Data does not share your
data with Advertisers and Advertisers do not share personal data with Ads & Data.

What personal data do we collect and why?

 

What personal data do we share? And with whom?

Ads & Data shares:

• Your advertising profile with ‘processors’. These are parties who process data
  on behalf of Ads & Data or our Partners. For example, the ad server helps us to book advertising campaigns
  and select the right advertisement. The data management platform supports creating advertising profiles.
• A unique browser or device identifier with advertising partners who make it
  possible to select and show personalised ads.

Outside of Europe?

Some recipients are located in countries outside the European Economic Area (EEA). In this case, the transfer of your
encrypted data will be covered by appropriate safeguards, including standard rules of the European Commission. In short,
your data remains as protected as under GDPR.

Overview of recipients

This page shows an alphabetical list of all parties who receive your data, with a link to their privacy policy.

 

How long will we keep your personal data?

Up to 13 months. And we constantly update your personal information to keep it accurate.

 

How does Ads & Data use cookies for personalised advertising?

To create advertising profiles and show personalised advertisements, we use cookies, pixels and scripts.

Cookies

Cookies are small files that are placed in the browser of your computer, smartphone or other device (hereinafter
‘Device’) when you visit a website.

Sometimes they are temporary – “session cookies” – and are deleted when you close your browser.

Other cookies – ‘persistent cookies’ – remain in place until they expire or until you delete them. For example, the
cookie that remembers you have logged in so you don’t have to enter all your login details every time.

Pixels and SDKs

Pixels are usually transparent images of 1 pixel by 1 pixel that are embedded in a web page. They register, for example,
information from cookies, your IP address and other information about your Device, for analytical purposes.

Software Development Kits (SDKs) do something similar to pixels in applications.

Scripts

Ads & Data also installs scripts. These are pieces of code that are executed by your browser when you visit a
website.

Cookie overview

Below you find all cookies that Ads & Data and its advertising partners may place on Partners’ and Advertisers’
domains, along with pixels and scripts.

 

How can I delete or disable cookies?

You can manage your cookie preferences through the cookie banners on websites and applications of our Partners or
Advertisers. You can also disable cookies via your browser settings.

Find out exactly how to do that in your browser:

• Firefox
• Chrome
• Safari
• Internet
  Explorer

Please note: if you delete or disable cookies in your browser, the website you are visiting may not work in the same
way.

What are my individual rights? And how can I exercise these?

• The right of access to verify which personal data is being processed by Ads & Data
• The right to rectification to correct incorrect or incomplete personal data
• The right to erasure to erasure to delete your personal data
• The right to restrict processing of your personal data without deletion
• The right to object to the further usage of your data
• The right to opt-out of consents
• The right to object to direct marketing
• The right to data portability to move, copy or transfer personal data easily from one data
  controller to another. You can only exercise this right if the processing is based on your consent or on an
  agreement made with you.

Do you want to exercise your rights? Please contact:

– Ads & Data Partners

– Advertising platforms with whom Ads & Data cooperates

Why not contact Ads & Data yourself? We cannot identify you directly, as we do not have any contact
information such as your name or email address. Therefore, we cannot verify whether we have your data.

Questions?

Do you have any questions or requests regarding your personal data? Please e-mail them to privacy@adsanddata.be.