Want to make your message visible and audible with quick results? Our Total Video ecosystem combines TV with online platforms to reach an impressive 90% of the Flemish population every month (CIM TOVA 16+).
With Total Video, your brand is always present where your audience is watching. From the big screen in the living room to the small screen on the go, your brand appears in and around their favorite programs and moments. That way, you’re not just seen, but remembered.
We use smart audience data to make sure your message reaches the people who truly care. That way, your campaign feels relevant rather than intrusive, and you get more value from every second viewed.
No separate agreements and no complexity. With Ads & Data, you have a single point of contact guiding you through a Total Video approach, ensuring your brand is visible on television, online and on demand. You bring the story, we make it come to life across every platform.
We combine data from multiple sources and platforms to strengthen your campaign everywhere. This allows you to use online data for targeted TV advertising, and data from our telecom partners to power online campaigns. The result is smarter, more effective reach across channels.
Video makes your brand stand out and stick. With the right mix of sight and sound, you capture attention instantly, spark emotion and drive action. We ensure your story reaches the right audience on every screen, powered by the reach of strong media brands in Flanders. This way, your campaign isn’t just seen, it’s remembered.
Television remains one of the most powerful channels for growing your brand. It combines broad reach with strong brand impact and excellent measurability. Through Ads & Data, you reach half of all linear TV viewers every month, with a mix of strong local programs and internationally successful shows. Your brand appears both within and around this content, ensuring your message stands out while remaining credible.
Tell your story and build your brand through the power of TV advertising. Television holds viewers’ attention twice as long as YouTube, and emotion-driven campaigns deliver proven, greater impact.
Surprise viewers at the perfect unexpected moment. When they hit pause, your static message takes over the entire screen. Add a QR code for extra interaction and activate your audience with 100 percent visibility.
Combine the emotional power of TV with the precision of digital. With Smart AD, your spot is served based on factors such as region and interests, allowing you to reach exactly the right audience without sacrificing broad reach.
Young audiences no longer watch TV in just one place. They follow their favorite shows whenever, wherever and on whatever platform they choose. Through Ads & Data, you bring your brand to premium platforms like GoPlay, VRT Max and HBO Max, exactly where young audiences spend their time.
Stand out in a safe, premium environment like GoPlay, HBO Max or VRT MAX. You combine the impact of traditional TV with the flexibility of digital, staying visible on every screen, from smartphone to television, and from live broadcasts to on-demand content.
For fast attention and high engagement, we use short-form videos that perform perfectly on mobile and online. Ideal for standing out and staying top of mind with your audience.
Your campaign also appears on the TV screen via the internet. Think Smart TVs, Chromecast, Apple TV or gaming consoles. You get the impact of television, precisely delivered to the audience you want to reach.
Break out of the ad block or enhance your classic campaign with one of our creative solutions. That way, you stand out and make your message stick.
Want certainty that you’re reaching your target audience? With our guaranteed packages, your brand is visible on TV, online and through pause-button advertising. You benefit from broad reach, strong brand impact and flexible activation, with low production costs thanks to short formats. Ideal for brands that want fast, effective results.
Tell your story in your own two-minute program. Perfect for showcasing your product or brand in depth. Because it sits outside the commercial breaks, all attention stays fully on you.
Add a creative twist to the start of a commercial break. We seamlessly blend the channel look into your message. Ideal if you don’t have a spot but still want to stand out in a distinctive way.
At Ads & Data, we don’t view video as TV or digital, but as a single ‘Total Video’ narrative centred on your consumer. From the heart of the local ecosystem, we bring together strong brands such as Play, VRT MAX and Mediahuis’s news brands.
Today, every target audience has its own viewing habits. For many companies, this means: reach is fragmented, attention is scarce, fans are more valuable than views, and measurement must go beyond clicks.
That is why we focus on content that connects generations. Our brands are present where your target audience watches and lives.
Play’s channels and app have an average monthly reach of 4,946,000 among viewers aged 4 and over. They achieve this strong reach through high-quality programmes, with “De Mol” and “De Slimste Mens ter Wereld” ranking first and third respectively in the CIM Top 100 for 2025.
VRT MAX, with 1,193,000 monthly users.
Mediahuis’s news brands (Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg). 7 out of 10 news consumers get their news from a Mediahuis brand.
Would you like to know whether advertising on linear TV will still be relevant in 2026, how to combine linear TV with BVOD in a single campaign, or what ‘Total Video’ actually means for your approach? We’ll explain it all with practical insights.
Absolutely, especially if your brand is visible in the right context.
Linear TV remains one of the fastest ways to build broad reach and brand impact, particularly around popular local programmes that the whole of Flanders watches together. Think of shows such as “De Slimste Mens ter Wereld”, “De Tafel van”, “MasterChef” and “De Mol”.
Through the Play channels and other thematic channels, Ads & Data places brands in a context where content and viewers are strongly connected. This ensures maximum visibility on the biggest screen. Play reaches an average of 4.6 million people per month.
By cleverly combining linear TV and BVOD.
Linear TV quickly delivers broad reach. BVOD adds engagement among viewers who consciously choose when and where they watch. With an average of 4.8 million unique BVOD visitors per month, this is a powerful addition. By combining both in a thoughtful way, you can build a single video plan that aligns with today’s viewing behaviour.
Whether your audience is watching TV, streaming or viewing on demand, your message appears on the screens where they spend their time. This way, you’re always visible, exactly when it matters.
Our team of experienced, approachable specialists helps you get the most out of your campaign, from strategy through to creative execution.