Reach the people who matter
Turn insights into action with data that is secure, relevant and effective. We combine the power of trusted local media brands and reliable data partners to reach your audience more precisely, optimize campaigns and measure real impact.
Our smart data strategy
Ads & Data has already proven its ability to effectively boost brand awareness. With closed-loop measurement, we now take the next step by securely linking campaign reach to sales data. This means we measure not only awareness, but conversion as well. A smart solution for advertisers who want to see real results.
Cross-Platform ecosystem
Reach your audience where they truly engage: across news, entertainment and TV. With the Ads & Data ecosystem, you advertise smarter, more relevantly and seamlessly across platforms.
Strong partnerships
Through partnerships with retailers, Ads & Data unlocks additional data sources to create campaigns that are more relevant, more targeted and more impactful.
Use your own data
Put your own data to work within the Ads & Data network. Target existing customers, exclude them from acquisition campaigns, or build powerful lookalike audiences.
What data can do for your brand
We connect your first-party data to our network through a privacy-safe Data Clean Room, allowing you to recognize and activate your customers. Insights, activation and post-campaign measurement are the three pillars that ensure your message reaches the right people, at the right moment, through the right channel.
Every successful campaign starts with a strong plan. By gaining a deep understanding of your existing customer base, Ads & Data helps you set up campaigns more efficiently. This ensures your message reaches the same person across TV, online and mobile, without duplication or wasted budget.
Safe and reliable
We generate targeted insights about your customers within our network through a Data Clean Room. You never see our raw data, and we never see yours. Everything runs through a secure, closed environment that shares only the aggregated insights that are needed.
Clean Room agnostic
Are you already working with a Data Clean Room that has the required ISO certification or operates with TEEs? We can easily connect our secure environment to yours. Don’t have a Clean Room yet? We can temporarily provide a secure setup, with the guarantee of fast insights generated in full compliance with GDPR.
Reach exactly who you want
Choose from over 150 ready-to-use audiences, or let us build one tailored perfectly to your brand. From interests and behavior to people who resemble your best customers, always smart, scalable and built to deliver results.
Our data experts are ready to help
Our team of experienced, approachable specialists helps you get the most out of your campaign, from strategy through to creative execution.