Turn insights into action with data that is secure, relevant and effective. We combine the power of trusted local media brands and reliable data partners to reach your audience more precisely, optimize campaigns and measure real impact.
Find out in 90 seconds how data is transforming marketing and why first-party data is indispensable.
Ads & Data has already proven its ability to effectively boost brand awareness. With closed-loop measurement, we now take the next step by securely linking campaign reach to sales data. This means we measure not only awareness, but conversion as well. A smart solution for advertisers who want to see real results.
Reach your audience where they truly engage: across news, entertainment and TV. With the Ads & Data ecosystem, you advertise smarter, more relevantly and seamlessly across platforms.
Through partnerships with retailers, Ads & Data unlocks additional data sources to create campaigns that are more relevant, more targeted and more impactful.
Put your own data to work within the Ads & Data network. Target existing customers, exclude them from acquisition campaigns, or build powerful lookalike audiences.
We connect your first-party data to our network through a privacy-safe Data Clean Room, allowing you to recognize and activate your customers. Insights, activation and post-campaign measurement are the three pillars that ensure your message reaches the right people, at the right moment, through the right channel.
Every successful campaign starts with a strong plan. By gaining a deep understanding of your existing customer base, Ads & Data helps you set up campaigns more efficiently. This ensures your message reaches the same person across TV, online and mobile, without duplication or wasted budget.
We generate targeted insights about your customers within our network through a Data Clean Room. You never see our raw data, and we never see yours. Everything runs through a secure, closed environment that shares only the aggregated insights that are needed.
Are you already working with a Data Clean Room that has the required ISO certification or operates with TEEs? We can easily connect our secure environment to yours. Don’t have a Clean Room yet? We can temporarily provide a secure setup, with the guarantee of fast insights generated in full compliance with GDPR.
Ads & Data turns insights into action by identifying the audiences that best support your campaign objectives. This can be done through our curated selection of 150 audiences, your own first-party data or retail data, always with a clear focus on maximum impact.
Looking to drive retention or win-back? Through a Data Clean Room, we identify your customers within our network, enabling you to retarget them or exclude them from your campaigns.
Your customers are unique, and at Ads & Data we fully recognize that. To reach the right audience that aligns with your existing customer base, we create lookalike audiences. These users show similar behavior to your customers within our network. With an added layer of AI, we predict who is most likely to be interested in your products or services.
Thanks to strategic retail partnerships, you can target audiences based on real purchase behavior. Launching a product within a specific category? This is your winning ticket.
We match viewing behavior from online, print and TV campaigns with purchase data in a secure Data Clean Room. This allows us to measure not just who was reached, but who actually purchased. The result is tangible ROI and clear insights that help optimize future campaigns.
With our database matching, we go beyond reach and clicks. We see whether campaigns actually led to purchases, which audiences performed best, and through which channels.
Every closed-loop measurement delivers sharper insights and drives focused optimizations. This brings each campaign closer to the right message, for the right person, at the right moment.
With the right data, you can reach the people who really matter. This allows you to measure your impact and improve your ROI. By securely linking your own data with partner and publisher data, you can build relevant, GDPR-compliant audiences.
Use data to target your message at people who genuinely connect with your brand and to find new customers through lookalike audiences.
Measure campaign impact and sales results securely via Data Clean Rooms, so you know exactly what your campaigns are delivering.
Combine your own data with partner and publisher data to create hyper-personalised audiences and boost conversion rates, all in full compliance with the GDPR.
At Ads & Data, we ensure that data collaboration remains secure, transparent and manageable. Not by checking compliance with rules after the fact, but by incorporating privacy legislation from the outset. In practical terms, this means:
No one can see anyone else’s raw data. Everything takes place in secure environments.
Everyone knows their role. No vague agreements, no grey areas.
That way, you learn what works without taking any risks straight away.
We’ve put our expertise into clear answers
Although a media plan based on gut instinct may be suitable for making quick decisions, a data-driven approach usually yields more sustainable and consistently better results. The use of data contributes to:
A strong campaign always starts with a well-thought-out plan. This might mean you want to reach new customers, or approach existing customers with a targeted message for a new product or service. Using a Data Clean Room, we link your customers to our network securely and in full compliance with GDPR regulations.
This allows you to recognise your customers and immediately gain insights that help you understand them better. We create lookalike profiles: people who share many similarities with your current customers and are therefore more interested in what you have to offer. This enables you to set up targeted campaigns and focus on acquiring new customers, whilst excluding your own customers.
Thanks to our retail partners, such as Delhaize, you can target people based on actual purchasing behaviour. This allows you to effectively attract new customers using proven strategies.
Now that third-party cookies are being phased out, it is essential to look beyond just the number of ad clicks, as this data no longer provides a complete picture. Advertisers need to be able to compare campaigns across different media based on reliable metrics. Marketing Mix Modelling is a widely used data-driven method that allows advertisers to identify which media deliver the highest return.
Closed-Loop Measurement makes it possible to link campaign impact directly to sales results. Ads & Data uses secure data clean rooms (such as InfoSum and LiveRamp) for this purpose to bring campaign and sales data together, so you know exactly whether a campaign leads to purchases.
This provides clarity on ROI and allows campaigns to be easily optimised. As a result, audiences continue to perform better and better.
Every campaign objective requires a unique approach; we’re happy to help you make the best choices. More data isn’t necessarily better. Focus on data quality rather than quantity, and avoid combining irrelevant segments or selecting target audiences that are too specific.
If you wish to target your own customers, you’ll need more data to achieve the necessary volumes. Creating lookalikes, on the other hand, requires less underlying data, as we use data from Ads & Data for this.
Go beyond just socio-demographic data; your own data is particularly valuable. Thanks to database collaboration, Ads & Data gives you insight into your customers’ interests and behaviour, so you can inspire them in the right way and build brand loyalty.
Start with:
At Ads & Data, we take a forward-looking approach to data collaboration, where technological innovation and GDPR compliance go hand in hand. A Data Clean Room is a highly secure, technical environment that enables data from different parties to be linked securely, without the raw data actually being exchanged. We work exclusively with best-in-class partners such as InfoSum and LiveRamp. Each dataset remains in a closed, isolated environment, ensuring that no party has access to another’s raw data. In this way, Data Clean Rooms guarantee a secure and fully GDPR-compliant collaboration.
Legal compliance is not a “tick-box exercise at the end”, but a fundamental principle at the heart of Ads & Data’s approach. This entails: clear agreements on roles, the type of output (insights only or also data activation), and selecting the appropriate legal basis for data use.
In summary, database collaboration at Ads & Data offers solid technical and legal safeguards, ensuring full compliance with GDPR and ePrivacy requirements.
Collaboration via Data Clean Rooms (such as LiveRamp and InfoSum) enables secure matching: 1+1=3. By combining our data with yours, we gain unique insights into your customers’ interests that would otherwise remain hidden.
This allows us to build powerful audiences with similar (online and purchasing) behaviour to your customers, enabling you to reach new customers in a targeted way. The result: hyper-personalised campaigns with maximum impact.
What’s more, this method is 100% GDPR-compliant and suitable for any advertiser. Your data remains secure at the source in the Data Clean Room and is used solely for your own campaigns.
Choose from over 150 ready-to-use audiences, or let us build one tailored perfectly to your brand. From interests and behavior to people who resemble your best customers, always smart, scalable and built to deliver results.
Our team of experienced, approachable specialists helps you get the most out of your campaign, from strategy through to creative execution.