Cookie policy

Ads & Data cookie policy
Version 15/03/2021

1. Scope

Ads & Data, Harensesteenweg 226 1800 Vilvoorde (CBE 0809.309.701), is an advertising company founded by Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media. It sells and manages advertising space on the websites and applications of partners within its network.

This cookie policy explains how Ads & Data uses cookies and similar technologies on the Ads & Data website http://www.adsanddata.be/. Ads & Data may change the information in this cookie policy from time to time. Only the most recent version applies to the use of the Ads & Data website. This version was published on [15 March 2021]. 

2. What are Cookies?

For simplicity, we will refer to cookies and similar technologies simply as ‘Cookies’. By this we mean the following components. 

Cookies are small files that are placed and read in the browser of your computer, smartphone or other device (hereinafter referred to as ‘Device’) when using this website.

Cookies are sometimes temporary (so called ‘Session Cookies‘) which are deleted after closing the browser. Other cookies remain until they expire or until you delete them (so called ‘Permanent Cookies’) such as the one to remember that you are logged in.

Tags or Pixels are synonyms of each other. They are pieces of code that are executed by your browser (e.g. Google Chrome, Safari, Internet Explorer) when you visit this website. These pieces of code can register certain data such as Cookies, your IP address and other information about your Device.

Cookies and Tags can be placed by Ads & Data itself (so-called ‘First Party Cookies’) or by third parties which Ads & Data engages for specific support (‘Third Party Cookies‘).

3. Why does Ads & Data use cookies?

Ads&Data uses Cookies for the following reasons:

  • Necessary cookies” in order for the website to work properly
  • Analytic cookies” in order to collect statistics on the use of the website. Such statistics are aggregated over many users and do not allow for the identification of individual visitors such as you.

Hereafter, you will find more explanations about each of these applications.

3.1 Necessary cookies

These cookies are necessary to use this website.

Examples are cookies that:

  • load the website correctly;
  • display the website optimally for your screen resolution.

Overview cookies

Name

Description

Source

Service

Validity

PHPSESSID

Unique feature for communication between the web server and browser

First Party

Ads & Data

Session

_dc_gtm_UA-*

Used by Google Tag Manager to control the loading of a Google Analytics script tag.

First Party

Google Tag Manager

Session

3.2 Analytic cookies

These analyse the use of our websites and apps. They allow us to improve the functionality or detect errors.

Examples are cookies that:

  • map the number of visitors, the duration of a visit and order of visited pages
  • detect error messages
  • test designs for a better user experience

Overview cookies

Name

Description

Source

Service

Validity

_ga

This cookie is used to distinguish unique users by assigning a randomly generated number as a customer identifier.

First Party

Google Analytics

14 months

_gid

This cookie is used to distinguish unique users by assigning a randomly generated number as a customer identifier.

First Party

Google Analytics

1 day

4. How can I delete or disable cookies?

You can disable or delete cookies at any time:

  • Through the management of cookies; at the bottom of this page.
  • You can refuse or manage the installation of cookies through your browser settings. You can also delete cookies already installed on your computer or mobile device at any time.

For more information per browser type, see also the following links:

Please note that if you delete or disable cookies in your browser, this website may no longer work as expected.

Finally, we recommend that you also read the Privacy Policy. This cookie policy and the Privacy Policy are after all linked. The Privacy Policy also tells you which personal data we may collect from you when you use our online services, why we collect these data, how we use and handle it.