Techspecs
Component Based Ad (CBA)
Component based ads consist of three components: Advertiser name, copy/call-to-action and an image. The ad server stitches all components together and serves it into a display unit.
Component based ads(CBA) can be served into almost any standard display placement without you needing to provide multiple ad formats.
Available on desktop and mobile web.
Technical specifications
| Advertiser name | Max. 35 characters |
|---|---|
| Text / CTA | Max. 80 characters, must contain an explicit CTA for a clear offer |
| Image | size | Aspect ratio 1.91:1 Min. dimensions: 400 x 209 px, Logo nor text/CTA are allowed on the image |
| Image | max weight | 200 Kb |
| Image | extensions | PNG / JPG |
| Versions | Deliver min 3, max 6 versions of image + text/CTA |
