Techspecs

Component Based Ad (CBA)

Component based ads consist of three components: Advertiser name, copy/call-to-action and an image. The ad server stitches all components together and serves it into a display unit.

Component based ads(CBA) can be served into almost any standard display placement without you needing to provide multiple ad formats.

Available on desktop and mobile web.

CBA Branded Content
Directing people to a story or piece of branded content to build brand preference and engagement.

CBA High Performance Click (HPC)
Directing people straight to a commercial landing page to generate clicks, leads or sales.

A table with a laptop displaying a CBA file as an example. A person is holding a mobile phone with the CBA file displayed on it. There is also a cup of coffee on the table.

Technical specifications

Advertiser name	Max. 35 characters
Text / CTA	Max. 80 characters, must contain an explicit CTA for a clear offer
Image \| size	Aspect ratio 1.91:1 Min. dimensions: 400 x 209 px, Logo nor text/CTA are allowed on the image
Image \| max weight	200 Kb
Image \| extensions	PNG / JPG
Versions	Deliver min 3, max 6 versions of image + text/CTA

Download techspecs (PDF)

Mannenhanden aan een laptop met afbeelding website Gazet van Antwerpen — CBA Branded Content – Lekker van bij ons

Laptop op bureau met website nieuwsblad.be met een tas koffie, plantje en pennenbak — CBA Branded Content – Dovy Keukens

Hands holding a mobile phone labelled ‘CBA mobile – City of Antwerp’. On the table is a laptop, along with a piece of paper and a pen. — CBA mobile – Stad Antwerpen

A computer screen displaying various examples of CBA formats, with a keyboard, mouse, mobile phone, pen and plants next to the screen. — CBA – diversen

Laptop on a table with a sample of the CBA format – KMSKA. Next to the laptop are a piece of paper, a pen and a small plant. — CBA – KMSKA

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