Techspecs

Component Based Ad (CBA)

Component based ads consist of three components: Advertiser name, copy/call-to-action and an image.  The ad server stitches all components together and serves it into a display unit.

 

Component based ads(CBA) can be served into almost any standard display placement without you needing to provide multiple ad formats.

 

Available on desktop and mobile web.

Une table sur laquelle se trouve un ordinateur portable au format CBA, à titre d'exemple. Une personne tient son téléphone portable, sur lequel figure un exemple au format CBA. Sur la table se trouve également une tasse de café.

Technical specifications

Advertiser name Max. 35 characters
Text / CTA Max. 80 characters, must contain an explicit CTA for a clear offer
Image | size Aspect ratio 1.91:1 Min. dimensions: 400 x 209 px, Logo nor text/CTA are allowed on the image
Image | max weight 200 Kb
Image | extensions PNG / JPG
Versions Deliver min 3, max 6 versions of image + text/CTA