Snapchat

Wide reach…

In Belgium, Snapchat has almost 3 million monthly active users, half of whom (1.5  million) use the app on a daily basis. On average, Snapchatters spend more than 30 minutes on Snapchat every day.

Snapchat’s core audience is 18 to 34 years old, and there is a good chance that you cannot reach this audience through other platforms. Nearly a third (31%) of Snapchat users can’t be found on Instagram daily, half of them do not use YouTube and very few are on Twitter or TikTok.

… and interesting target groups

Contrary to popular belief, it is not just the kids who use Snapchat. 38% of Belgian Snapchatters have a full-time job and one in three even have children.

In Belgium, Gen Z Snapchatters are 41% more likely than Gen Z non-Snapchatters to have visited a brand’s social media page in the past month, and 2,3 times more likely to have liked/followed a brand.

Wide range of targeting options

Furthermore, if used as an advertising platform, Snapchat allows you to reach the desired target group very easily. So then, advertisers can reach their audience through:

• Demographics: selection by age, gender, language, etc.
• Interests and behaviour: reach Snapchatters based on their online and actual interests and behaviour.
• Location: target by country, cities, radius around a specific address, etc.

It is also possible to refine a target group thanks to:

• Lookalike audiences: expand your reach by finding Snapchat users similar to your target audience
• Snap audience match: upload your own CRM-data tp find those users on Snapchat
• Pixel custom audiences: focus on a group of interested Snapchatters who actively interact with your brand
• Retargeting