Techspecs
Insert & extra print
Inserts
Inserts (or encartage) are advertiser leaflets placed within newspapers or magazines. They can include various offers such as information on current sales, mini-catalogues, new product launches, promotions, and more. You control the reach by choosing full or partial circulation of your insert. You will reach multiple people per copy. Inserts have real lasting power and tend to stick around in consumers’ homes. Municipal taxes do not apply. You have a wide choice of publication dates and days. For magazines the insert in stapled within Billie or DSM.
All-in formula print & insert
- 12 pages: Inserted in a title and print run of your choice. Square format (260mm x 260mm). Printed on 60gr newsprint in coldset (= newspaper print)
- 4 pages: Inserted in a title and print run of your choice. A4 size (210mm x 297mm). Printed on macro paper 135gr in heatset (=magazine print)
Extra Print (meedruk)
The extra print consists of min 8 and max 16 or 24 (newpaper) or 8 (magazines) pages that are printed simultaneously with the newspaper/magazine and thus form part of the medium itself. It is situated in the heart. With newspapers it can easily be taken out for later reading. Only possible with full circulation. No postage costs apply to this integrated formula, and the printing cost is low thanks to the integration.