With tboo & more, Ads & Data and IPM Advertising have joined forces in a product alliance covering video, display, magazines and advertising segmentation. Together, we are building a national ecosystem that cleverly combines strong brands, relevant target audiences and data.
tboo & more is a one-stop shop for advertisers and media agencies looking to work quickly and efficiently. You’ll find easy packages for display, magazines, native advertising and video, with national reach via Ads & Data and IPM Advertising’s websites. In our name, tboo & more, the more refers to all possible combinations of video, display, magazines and every cross-media and high-quality specials.
tboo & more is for brands that want their message to stand out to the right target groups, in a reliable and high-quality context. The offer caters to various interests, including motoring, sport, lifestyle, sustainability, food, and business & finance. By working with behavioural data, the key target groups are effectively covered. This allows you to reach over 6 million real users every month within a balanced national offer.
You reach a wide audience via the premium sites of Ads & Data and IPM Advertising, with a single clear offer allowing national reach.
You can choose from straightforward display, video, native and magazine packages, without the burden of complex media choices.
With high-quality first-party data grouped by interests, the most important target groups are cleverly covered, increasing the relevance of your campaign.
A single point of contact, a single national ecosystem, and an efficient way to go live quickly.
* Average monthly reach. Source: CIM BPS – Internet Study 2025
tboo & more aims to offer the best editorial content in Belgium. In this context, both sales houses have created strong joint packages built around a range of themes.
Using behavioural targeting.
World Cup Football Package (digital/video).
Score and retargeting package.
Deuzio, Moustique, Paris Match, Billie, DSM.
tboo & more brings together strong, influential media brands from both the north and south of the country.