Mission, vision & values
Ads & Data is built on solid foundations: the advertising management agencies of Mediahuis, Telenet/Play Media, Pebble Media and Proximus Skynet. Together we form a team of almost 200 experienced people. Together we link an impressive brand portfolio with intelligent data use.
Focused and sustainably connecting our consumers and partners with our strong brands by building a unique local ecosystem.
We believe in the relevance and quality of local content, as well as in the importance of alliances to buttress the local market’s competitiveness against international players. Our goal is not to limit advertising, but to limit pointless advertising. To create the discourse of a thought leader, not of a run-of-the-mill sales house. We not only sell advertising space, we also have a vision of what advertising should be like in the future. A contemporary, sustainable concept: we un-waste. Consequently, we anchor advertising revenues and guarantee investments in local quality content.
In our open ecosystem, we act like a catalyst between media brands, tech companies, the communications sector and advertisers. We are close to our clients and suppliers, and build bridges according to their, and our, needs. In doing so, we share knowledge and expertise, in such a way that long-term relationships are forged. Let us be flexible, responsible and impact-driven.
We are convinced that collective power spawns the finest achievements. Our trust in each other, our integrity and diversity, the common experiences and unique talents of each and every single one of us, enrich us. Our conversations form the basis for ideas and solutions. Everyone’s opinion, however different, is important. That is why we invest in each other, open ourselves to different viewpoints, and welcome feedback. We do this with unwavering respect for each other. Let us be open-minded, loyal and constructive.
With us, no verbosity or dilly-dallying. Once we envision a clear goal, we go for it. Very purposefully. We think in terms of solutions, look at the bigger picture and take responsibility. We look ahead and are constantly improving. We take our partners on board in order to be able to adjust the course. Let us be efficient, effective and instil rhythm.
We propagate our sustainability vision and apply it daily in our characteristic way. We build lasting relationships with our employees, clients, and stakeholders. We strive for a good work-life balance. Let us always think long term and invest in the future.