A Top Topical is an ad that taps into a current event, news event or trending topic. Such as, for example, the annual Dikketruiendag, Valentine’s Day, Black Friday, an annual sporting event like De Ronde Van Vlaanderen or one-off events like an athlete’s Olympic medal, elections, Friday the 13th, …

Newspapers (and magazines) are the perfect medium for topicals as you can instantly respond to current events.