Although the name is Halfpaage, the size of this banner ad does not cover half the website. In addition, with generous dimensions of 300 pixels wide by 600 pixels high (300×600), the ad is larger and more striking than any other Ad and offers plenty of room for creativity. It is therefore ideally suited as an advertising form for large-scale, attention-grabbing campaigns.

The Ad can be seen beside the content along the right side of website pages, mostly starting in the upper portion of the page.