Interactive print ads in the Mediahuis newspapers transform traditional newspaper and magazine ads into direct dialogues with readers via QR codes, coupons and other smart triggers leading to (online) actions. This makes every ad a measurable, response-driven touchpoint in your campaign.  Research shows that readers of the Mediahuis  news brands actively engage with print advertising, and that elements such as promotional coupons, URLs and QR codes encourage action and generate leads.

Coupon

A print coupon is a discount or offer. It is in the form of a code or voucher. It motivates readers to make a purchase. They can make a purchase either in-store or online.

QR code

A QR code in your advertisement can link directly to additional content, such as a landing page, product information, social media, a video or a digital discount voucher. This makes your print campaign perfectly measurable.