In-stream ads are relatively straightforward. These are ads that appear before, during or after video content. Think of these like TV commercials that run before the show starts at the break and after the show.
There are three types of linear in-stream ads: pre-roll, mid-roll, and post-roll. At Ads & Data we only offer pre-roll and mid-roll ads.

Pre-roll video ads.
These ads run before video content. Before the content plays, viewers are engaged and usually willing to sit through at least part of an ad to see what you have to offer. Studies found that only 17% of desktop and mobile viewers found pre-roll video ads to be disruptive to the user experience – much lower than the rates for mid-roll.

Mid-roll video ads.
These ads run in the middle of your content. Some viewers may feel frustrated at the interruption in the video content, but the payoff is a higher average ad completion rate for mid-roll ad placement.

With InStream your video ad can be placed with two types of content length:
Short form: Your video ad is placed with video content that is a fragment of a TV show or a short news/entertainment clip. Only pre-roll ad type is possible.
Long form: Your video ad is placed with video content that is a complete TV show. Pre-roll and mid-roll ad types are possible.