Ads & Data facilitates collaboration with advertisers on data through partnership with LiveRamp

As a thought leader in the data world, Ads & Data is the first in Belgium to partner with the enriched version of LiveRamp’s Clean Room. Using this comprehensive solution for safely providing access to its data or accessing partner data, Ads & Data is now ready to set up database-driven campaigns with any advertiser. 

With third-party cookies largely disappearing, first-party data becomes even more important. Thanks to data clean room platforms, advertisers can use their own data for campaigns they purchase at Ads & Data. Due to stricter legislation and the security risks of sharing data, it is advisable to work with data clean rooms. To be able to operate with multiple data clean room platforms, Ads & Data has decided to partner up with LiveRamp’s Clean Room, next to its previously-announced partnership with InfoSum. 

This means that any advertiser can approach Ads & Data for a database-driven campaign: not only advertisers connected to LiveRamp or InfoSum, but also advertisers who do not use data clean room technology. Each of these technologies unlock access to data from collaborating partners in a highly secure way that is fully compliant with GDPR legislation. 

”LiveRamp’s multi-data clean room solution enables Ads & Data to set up secure data collaborations with any advertiser in a decentralized way. Our DPO was very enthusiastic about this new technology, as it simplifies the legal complexity. We at Ads & Data are delighted to be the first company in the Belgian media landscape to add the enriched version of LiveRamp’s Clean Room to our list of technical partners.” 

Jochem Vermeiren, Initiative Lead User Data Ads & Data

What makes the LiveRamp’s Clean Room unique is that the data from the different companies (the advertiser in question, Ads & Data and Ads & Data’s partners) remains in the original environment, and from there, a direct connection is made to successfully complete the matching.   

Now that this is possible, Ads & Data will test this way of working with a select group of advertisers in 2025 to measure the impact of data.   

“More than 450 of the world’s biggest advertisers leverage the LiveRamp Data Collaboration Platform, and Ads & Data will play a critical role in helping Belgium’s largest advertisers to drive fast results from transformative data collaboration and partnerships. LiveRamp’s interoperability will play an important role for these advertisers, as will the platform’s seamless activation on our premier network of destinations, enabling better connectivity, comprehensive measurement, and ultimately, better results.” 

Kevin Kielbaey, Head of LiveRamp Benelux

Questions? Contact our Innovation Manager

Ann-Sophie Libbrecht

Ann-Sophie Libbrecht

Teamleader SPS Data +32 471 10 15 88 Ann-Sophie.Libbrecht@adsanddata.be